Category: logic

demand, exclusive product, four-wall, innovation, logic, magic, story telling, treasure hunt

Who Wears What? And Why?

datalovesinstinct

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When this spaceship arrives on our planet, what will we be wearing?

I wrote that line in late 2019 and this was a place holder for an idea that apparel as we know it was headed for a sea change.  Little did I know that the “spaceship” would be Covid-19 and our world was going to change for all kinds of reasons, including what we value to cover our bodies.  Comfort over fashion.  The Zoom Shirt.  Athletic shoes for socially distant exercise and an escape to the outdoors.  Slippers, lounge wear.

What comes next??  The ultimate test of instinct leading data, while capturing trends quickly.  Innovation.  No assumptions.  Calculated risk.  And feel good options.   Time to change.   We’re all explorers now.

customer experience, data, logic, magic, story telling, treasure hunt

Data Dump

datalovesinstinct

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There is some sense to this pile of whimsical stuff, but other than the fact that it screams “Circus” it would take a determined treasure hunter to walk away with anything desirable here.  If the story is wooden and battered metal signs and containers, that is obvious.  If there is a clearer intention, meant to drive business with the display, it is lost in the confusion.

The same can be said for data.  A dump of data, with several varieties of calculations, all derived without a clear point of view or principle, is meaningless.   It distracts the viewer, and arrives at no clear conclusion.  Data dependency, without understanding the why behind its existence, is worthless.  Mathematicians prove a theory: a collection of propositions to illustrate the principles of a subject.  Merchants/marketers/ data scientists should be doing the same for the business of selling stuff.  What are the assumptions, and how can they be proven, or not?  That is the way forward in this changing environment.

 

customer experience, data, logic

Spaghetti on the Wall

datalovesinstinct
pasta with vegetable dish on gray plate beside tomato fruit on white table
Photo by Trang Doan on Pexels.com

How do you test to see if your pasta is done? Are you an advocate for throwing it against the wall until it sticks or do you prefer a more systematic approach to create a tasty dish?  Why don’t we start with a practice that we learned in grade school:

sci·en·tif·ic meth·od
noun
  1. a method of procedure that has characterized natural science since the 17th century, consisting in systematic observation, measurement, and experiment, and the formulation, testing, and modification of hypotheses.