customer experience, data, logic, magic, story telling, treasure hunt

Data Dump

boxes-britain-city-461830

There is some sense to this pile of whimsical stuff, but other than the fact that it screams “Circus” it would take a determined treasure hunter to walk away with anything desirable here.  If the story is wooden and battered metal signs and containers, that is obvious.  If there is a clearer intention, meant to drive business with the display, it is lost in the confusion.

The same can be said for data.  A dump of data, with several varieties of calculations, all derived without a clear point of view or principle, is meaningless.   It distracts the viewer, and arrives at no clear conclusion.  Data dependency, without understanding the why behind its existence, is worthless.  Mathematicians prove a theory: a collection of propositions to illustrate the principles of a subject.  Merchants/marketers/ data scientists should be doing the same for the business of selling stuff.  What are the assumptions, and how can they be proven, or not?  That is the way forward in this changing environment.

 

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