demand, exclusive product, four-wall, innovation, logic, magic, story telling, treasure hunt

Who Wears What? And Why?

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When this spaceship arrives on our planet, what will we be wearing?

I wrote that line in late 2019 and this was a place holder for an idea that apparel as we know it was headed for a sea change.  Little did I know that the “spaceship” would be Covid-19 and our world was going to change for all kinds of reasons, including what we value to cover our bodies.  Comfort over fashion.  The Zoom Shirt.  Athletic shoes for socially distant exercise and an escape to the outdoors.  Slippers, lounge wear.

What comes next??  The ultimate test of instinct leading data, while capturing trends quickly.  Innovation.  No assumptions.  Calculated risk.  And feel good options.   Time to change.   We’re all explorers now.

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