Lake Winnipesaukee cloaked in her early morning mists in Meredith, NH.
Who knows what is going on beneath the surface of a murky body of water? If we can’t see it, is it really happening? With so many moving parts in the business of retail’s multiple selling and marketing channels, how does one get the customer’s confidence? More is not more. It’s simply overwhelming. Multiple daily emails with different deals in different channels and mixed messages in social media can be mind numbing. Yes, we need to be available to the customer wherever the customer wants to be reached, but we need to do it with consistency, offering non conflicting deals and stories in all channels at the same time. Otherwise, that effort is frustrating or invisible to the customer and might as well be underwater stick waving.