customer-experience

The “Check Out”

antique banking blur business
Photo by Pixabay on Pexels.com

If we’re honest with ourselves, we know that we go to great expense to energize customers to interact with us every day. Rarely does one decide to browse through websites or visit a physical location without a desired outcome in mind. As the NRF points out in its path to purchase, the decision to purchase is vast and varied. https://nrf.com/resources/consumer-research-and-data/consumer-behavior/consumer-path-purchase. Direct mail, digital marketing, and content in any channel will pique interest in many products which may otherwise have limited views/attention.  Illustrating the why behind the what drives the impulse to purchase. Those inspired consumers will take immediate action, looking to place their order to acquire their desired “stuff”. Believing that once the impulsive customer arrives, they will be satisfied with an inefficient and unattractive process is naive. The time, energy and funds  spent to direct the customer may end up in the virtual or physical equivalent of a junk yard.   The customer simply leaves. It’s equivalent to a hunt for a sales associate, or being on hold with a phone call. Unless the order form is seamless customer experience, you have no sale. Simplify the process. Eliminate steps. Seal the deal with your customer by making it easy to say yes.

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